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eBay launches strategic auto parts category for 2021

Recently, eBay launched the 2021 eBay auto parts strategic category at the Frankfurt exhibition. Under the domestic and international dual-cycle framework, it continues to promote the export of Chinese auto parts through cross-border e-commerce channels to help auto and motorcycle parts sellers and Chinese auto and motorcycle parts manufacturers. Enterprises seize the opportunity of cross-border e-commerce development and make every effort to open up the global market.

At the same time, eBay said that it will provide support for sales policies and transaction fee reductions for these strategic categories.

In addition, the number of cars in Europe and the United States is huge, with an average age of up to 11 years. This year’s epidemic has caused a disruption in the automotive supply chain in Europe, America, Japan, and South Korea. Maintenance and repair costs continue to increase.

Therefore, for Chinese auto and motorcycle parts sellers, the overseas market has huge potential, and through cross-border e-commerce exports, reducing intermediate links, directly hitting overseas consumers, connecting with the global $1.4 trillion automotive aftermarket, it is even more important for the export of the auto parts industry. Great opportunity.

Specifically, the six major product categories released by eBay this time include wheels, tire wheel sets and wheel screw caps, brake/brake product series, transmission and transmission product series, exhaust system series, car seats and chassis suspension adjustments. Product series and all-terrain vehicle / station wagon / motorcycle product series, the following is a specific introduction:

Strategic Category One: Exhaust System Series

Following the excellent sales of the exhaust system in the strategic category in 2020, eBay will also include catalytic converters and mufflers in the strategic category in 2021. It is expected that the demand for exhaust system modification will usher in another wave of climax in the next year.

Subdivided products include: catalytic converters, exhaust systems, mufflers, etc.

Strategic category 2: Car seat and chassis suspension adjustment product series

The car enthusiast group is a group of loyal buyers of auto parts products on the eBay platform. Especially under the influence of the epidemic this year, more and more consumption has moved online, which has brought a big wave of growth for modified auto parts products. It is expected that products such as racing seat modification and chassis adjustment will continue to exert strength next year.

Subdivided products include: car seats, suspension lifting kits, suspension lowering kits, etc.

Strategic category three: wheels, tire wheel sets and wheel screw caps

Tire and wheel products have always been the top products in the sales of auto parts on the eBay platform. In recent years, with the rise of Chinese brands, Chinese-made wheel and tire products have gradually expanded their overseas online market share.

Subdivided products include: wheel rims and rims, tire and wheel sets, wheel nuts and screw caps, etc.

Strategic category four: brake/brake product series

Following the increase in sales of brake discs in the strategic category in 2020, it is recommended that Chinese sellers continue to expand other brake system products in 2021 to help Chinese sellers in this advantageous product line field better demonstrate their advantages.

Subdivided products include: brake discs and components, brake disc sets, brake shoes, brake master cylinders, etc.

Strategic category five: all-terrain vehicle/wagon/motorcycle product series

U.S. sites have a large demand for all-terrain vehicle (ATV/UTV) spare parts. Such products have maintained a high growth trend for several consecutive years and have driven the development of the overall motorcycle accessories category. In addition, according to the travel habits of local users, the demand for RV accessories products at UK sites is concentrated in the period from March to August each year.

Subdivided products include: all-terrain vehicle tire wheels, RV wagon parts and supplies, motorcycle and racing helmets, motorcycle tires, etc.

Strategic Category Six: Transmission and Transmission Product Series

Chinese sellers do not account for a high proportion of transmission and transmission product series, and have a lot of room for growth in the sales of gearboxes, differentials, clutches, transmission shafts and gear levers.

Subdivided products include: gearboxes and parts, differentials and parts, clutches and parts, transmission shafts, gear levers, etc.

Auto and motorcycle parts category is one of the categories with competitive advantages on eBay platform. It has a huge consumer group, complete model adaptations, covering a total of 500,000 models, and has convenient, fast and accurate accessories search and matching tools to help consumers Search and purchase spare parts that are compatible with your own vehicle. According to eBay data, the platform trades a car every 2 minutes, a car light every 2 seconds, a set of wheels and tires every 6 seconds, and a bumper and China Open every 10 seconds.

In the past few years, the auto and motorcycle parts category has also been the champion category for sellers’ sales growth in Greater China. According to eBay statistics, in the first three quarters of 2020, the demand for end buyers of auto and motorcycle parts on all major sites of the eBay platform has increased tremendously, and the sales of various products from Chinese sellers have increased rapidly. In eBay America, auto parts products such as control arms that Chinese sellers have manufacturing advantages have increased by more than 70%, while sales of bumpers, exhaust systems and car seats have all increased by more than 50%.


Post time: Nov-17-2021