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Wish: Cross-border demand for Q1 auto parts products surges in 2021, and total platform sales are 1.6 times higher

On April 14th, Wish announced the data of auto parts products a few days ago.

In the first quarter of 2021, the Wish platform auto parts sales growth rate reached more than 2.6 times the overall Wish platform growth rate during the same period.


In the second half of 2020, the sales of overseas warehouses of auto parts category increased by more than 1.6 times the average increase of the overall overseas warehouses of the platform compared with the increase of category overseas warehouses in the second half of 2019.
According to NetEconomics Agency (100EC.CN), from the perspective of the sub-categories with the most auto parts sales on the Wish platform, Power Tools, Athletic Gloves, automotive diagnostic tools, air compressors and other products have a better exposure effect, and every 1,000 exposures can Bring higher-than-average sales.

At the same time, the refund rate of Car decals, car tools, LED lights&Light Bars, Athletic Gloves and other products is lower than the average.

By comparing the conversion effect and refund rate, Wish found that some products with relatively high sales whose conversion effect is higher than the category average and the refund rate is lower than the category average include: Parts & Accessories, Car Seat Covers, Car & Truck parts & Accessories, Motorcycle Spare Parts, Athletic Gloves, Car Covers, Performance & Racing Parts, Horns, ATV Parts, Goggles, RV, Trailer & Camper Parts.

On the whole, auto parts categories of products on sale (listing), single products (listing), and new shelves (listing) are highly correlated: they are more likely to be sold (it can also be considered that such products have better sales) Prospects) products are facing more competition from new products.

At present, products such as LED lights & Light Bars, Power Tools, Battery testers & Chargers have a good proportion of orders (that is, the proportion of orders issued to the total products is higher than average), but at the same time, there are relatively more New products enter the market and compete with each other. If you want to sell such products, while seizing the broad market opportunities, you also need to invest in more traffic operations to maintain a competitive advantage.

Starting from the second half of 2020, overseas warehouses for auto parts products have entered a period of rapid development. By the first quarter of 2021, overseas warehouse sales of auto parts products have always maintained a high level. In the first quarter of this year, the overseas warehouse sales of auto parts products were compared to the first quarter of 2020, and the sales growth rate was nearly double that of the platform’s overall overseas warehouse growth.

It is foreseeable that in the next 2021, overseas warehouse sales of auto parts products will continue to maintain a good momentum.

With the gradual implementation and improvement of the Wish platform “secondary warehouse” project and the Uni-Freight project, Wish is also accelerating the improvement of the platform’s overseas warehouse construction and services, through Wish Express overseas warehouses, “secondary warehouses” and other Wish overseas warehouses The project to accelerate the development of auto parts products will become one of the highlights in 2021.


Post time: Nov-17-2021